CCN 325066 · San Juan County, New Mexico
Bloomfield Nursing and Rehabilitation Center
803 Hacienda Lane, Bloomfield, NM 87413
Bloomfield Nursing and Rehabilitation Center is a 95-bed for-profit nursing home in Bloomfield, New Mexico, first certified for Medicare or Medicaid in 1992. CMS rates it 3 out of 5 stars overall in its September 2026 data, and it averaged 77.6 residents a day, about 82% of its certified beds. We found no FHA-insured Section 232 loan for it in HUD's healthcare endorsement database (fiscal 2001 onward).
Facility facts
- Certified beds
- 95
- Average residents per day
- 77.6 (81.7% of beds)
- Ownership type
- For profit - Corporation
- Certification
- Medicare and Medicaid
- Legal business name
- 803 Hacienda Lane Operations LLC
- Certified since
- Mar 1, 1992
- Chain or affiliated group
- Genesis Healthcare (184 facilities, chain average 2.3 stars)
- Location
- Urban
Ratings and staffing
Star ratings run from 1 to 5. Staffing is nurse hours per resident per day from CMS Payroll Based Journal data; turnover is the CMS annual nursing staff turnover rate. Occupancy is CMS's average daily census divided by certified beds.
| Measure | This facility | New Mexico median | US median |
|---|---|---|---|
| Overall rating | 3 of 5 | State spread: 12 at 1, 21 at 2, 13 at 3, 7 at 4, 14 at 5 | |
| Health inspections | 3 of 5 | ||
| Quality measures | 3 of 5 | ||
| Staffing | 3 of 5 | ||
| Total nurse hours per resident per day | 2.98 | 3.43 | 3.68 |
| RN hours per resident per day | 0.44 | 0.59 | 0.58 |
| Weekend nurse hours per resident per day | 2.58 | ||
| Nursing staff turnover | 54.8% | 52.8% | 44.9% |
| Occupancy (residents / beds) | 81.7% | 88.3% | 85.7% |
| Fines reported by CMS | 2 totaling $73,226 | ||
| Health deficiencies, latest standard survey | 15 (Jan 9, 2026) | ||
HUD 223(f) Express Lane: the CMS part
HUD gives 223(f) applications queue priority when the facility has CMS overall and health inspection ratings of at least 2 stars and no abuse icon, among other tests (ORCF criteria of March 31, 2026). Bloomfield Nursing and Rehabilitation Center meets that part today: 3 stars overall, 3 on health inspections, no abuse icon. The loan-to-value, coverage and operator tests depend on the deal. All the criteria.
Who owns and operates it
These are the owners and operators the facility reported to CMS: anyone with a 5% or greater direct or indirect stake, and any organization with operational or managerial control.
| Name | Role | Share | Since |
|---|---|---|---|
| Genesis Omg Operations LLCOrganization | Direct Ownership Interest | 100% | 11/01/2018 |
| Fc-Gen Operations Investment LLCOrganization | Indirect Ownership Interest | n/a | 11/01/2018 |
| Gen Operations I LLCOrganization | Indirect Ownership Interest | n/a | 11/01/2018 |
| Gen Operations II LLCOrganization | Indirect Ownership Interest | n/a | 11/01/2018 |
| Genesis Healthcare IncOrganization | Indirect Ownership Interest | n/a | 11/01/2018 |
| Genesis Healthcare LLCOrganization | Indirect Ownership Interest | n/a | 11/01/2018 |
| Genesis Holdings LLCOrganization | Indirect Ownership Interest | n/a | 11/01/2018 |
| Ghc Holdings LLCOrganization | Indirect Ownership Interest | n/a | 11/01/2018 |
| Sun Healthcare Group IncOrganization | Indirect Ownership Interest | n/a | 11/01/2018 |
| Whitman, ArnoldIndividual | Indirect Ownership Interest | n/a | 04/01/2019 |
| Greenberg, DavidIndividual | Operational / Managerial Control | n/a | 06/01/2024 |
| Morris, DianeIndividual | Operational / Managerial Control | n/a | 01/01/2022 |
| Zwahien, RodneyIndividual | Operational / Managerial Control | n/a | 06/01/2024 |
Changes of ownership
No change of ownership for this facility appears in the CMS change-of-ownership file, which starts in January 2016.
HUD Section 232 loans
No FHA-insured loan matching this facility appears in HUD's database of healthcare endorsements, which covers fiscal 2001 onward (HUD data run of July 8, 2026). A loan could still exist under a different project name or from before 2001.
Sources and dates
Facility, rating, staffing and ownership data: CMS Provider Information and CMS Ownership, processing date September 2026. Private equity, REIT and mortgage-interest flags and changes of ownership: CMS Skilled Nursing Facility All Owners and Change of Ownership files (2026-10-01). FHA-insured loans: HUD Office of Healthcare Programs endorsement database, data run July 8, 2026. How we join them, and what the join can get wrong: methodology.
SNF Register is independent. It is not affiliated with or endorsed by CMS, HUD or FHA. Spotted an error? Write to hello@hudskillednursing.loan.